On December 9, 2019, Retail Dive announced its “Retail Dive Awards for 2019” which included awards for “Retailer of the Year”, “Trailblazer of the Year”, “Store Concept of the Year”, and more.
Strangely enough, after reading this article I got to thinking about another popular phenomenon that also includes unique and customer-centric awards.
As one of the hottest tv series and franchises today, Bravo’s The Real Housewives series exhibits close correlations between its housewives and the Retail Dive Awards. Not only do the winning retailers account for the same audience as the popular Bravo franchise, but the awards and winners provide similar characteristics to the many of the most well-known and recognized housewives. Read below for the case in point.
Retailer of the Year / OG Housewife
Taking home the prize for Retailer of the Year in 2019 is Walmart. This large box retailer secured the top honor as the “OG”, “Top Dog” or per Retail Dive’s lingo, “Most Coveted.” So which Bravo “Housewife” most compares to this sought after award? According to The Federalist, Real Housewife of Orange County, Vicki Gunvalson, takes the top spot. Appearing on the very first season of this popular franchise though in its fourteenth season, Gunvalson continues to spark drama, cause controversy, and engage RHOC viewers.
Disruptor of the Year / Recent Housewife with Drama
Coming in hot as Disruptor of the Year is the world’s largest online thrift store, ThredUp. As the newest retailer to disrupt the online retail woman’s apparel space, the newest RHOD cast member, Kary Brittingham, has also demonstrated similar characteristics through her assertive and yet unapologetic way onto the scene.
Store Concept of the Year / Most Creative Housewife
However when it comes to innovation and distinctiveness, Nordstrom Local is Retail Dive’s winner for Store Concept of the Year. As Nordstrom aims to focus on it’s services and offerings, there is no double that they’ll continue market towards fashion-forward, trend consumed, and affluent women.
So how does the award for store concept relate to a Bravo housewife? That’s easy! The first housewife to come to mind when thinking about fashion, trends, and wealth is definitely Erika Girardi of the Real Housewives of Beverly Hills. Girardi, also known as Erika Jayne, does not shy away from innovative and bold styles from dawning a latex top to rocking a funky t-shirt dress.
Trailblazer of the Year / My Favorite Housewives
And lastly the retailer that garnered the award for Trailblazer of the Year, not only because of their body positive sentiment, but also for their goal to disrupt traditional sizing, is Universal Standard which aims to make shopping fun again.
So which housewife stacks up to this award? Which housewife displays traits of confidence, authenticity, and low-maintenance? It’s my personal opinion that it’s a tie between Real Housewife of NYC, Dorinda Medley, and Real Housewife of Atlanta, Kandi Burruss. Each of these housewives display relatable candidness, down-to-earth characteristics, and self-assured qualities to qualify them for a trailblazer award.